| | SEPTEMBER 20216Over the past decade, AR and VR have already proved their potential across all business areas. As they brought impactful impressions on businesses, global spending on augmented reality and virtual reality predictably skyrocketed. And the pandemic-induced social distancing norms only fuelled the adoption even more. One of the immediately relatable benefits of deploying AR and VR technologies is real-time face-swapping via mobile phones. This can further lead to the better usage of face recognition facilities leading to the steady evolution of highly interactive workspaces. Outside office spaces, automobile manufacturers are planning to introduce augmented reality into cars. As autonomous vehicles are gaining more popularity worldwide, it has come to the knowledge that these automotive industry leaders are collaborating with AR and VR technologies to create voice assistants and better navigation capabilities to redefine the way people drive and travel. Meanwhile, most brands, retailers, and other businesses have begun releasing VR and AR technologies to enable consumers to view products from the comfort of their homes before purchasing them. As artificial and virtual reality have made their way into various fields like gaming, shopping, and entertainment, another area that experienced extraordinary growth is the education sector. The immersive edge that VR technology provides is helping teachers to engage more distant learners with new and more elaborative learning activities. Concurrently, with the widespread deployment of 5G networks, industry experts are guaranteeing an uptick in the adoption of augmented reality and virtual reality technologies riding high on super-fast data networks. Since the users tend to get a better VR experience with a minimum end-to-end latency time of fewer than 20 milliseconds, 5G networks are bound to play a crucial role in accelerating the adoption of AR and VR applications. The rapid growth of AR and VR technologies backed is set to enhance the virtual experience of the users by increasing the pace of data transfer to the cloud. Staying abreast of these latest industry advancements, we hope this edition will enable you to find the right AR and VR solution providers that will help you stay at the forefront of innovation in delivering an immersive experience. Let us know your thoughts!EditorialRedefining Reality with New-Age Virtual ExperiencesCopyright © 2021 ValleyMedia, Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.Email:sales@cioreview.comeditor@cioreview.commarketing@cioreview.com September - 02 - 2021, Vol 10, Issue - 18 (ISSN 2644-237X) Published by ValleyMedia, Inc.To subscribe to CIOReview EuropeVisit www.ciorevieweurope.com Editorial StaffAaron PierceCarolynn WaltersShirley FaithRussell ThomasVisualizersIssac GeorgeBrian Harding*Some of the Insights are based on the interviews with respective CIOs and CXOs to our editorial staffPaul John Managing Editoreditor@cioreview.comManaging EditorPaul JohnSalesStephen Thomasstephen.thomas@cioreview.com Dean Winchester
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