| | November 20218IN MY OPINIONBy Debbie Evans, Group Data Protection Officer, Rentokil InitialThe ability for machines to learn and think for themselves is science fact, not science fiction. Whilst for technologists this isn't new news and provides huge opportunities for business development, for the public, it can seem a scary prospect. Science fiction movies haven't helped with the doom and gloom of computers taking over the world. CIOs need to be mindful of the concerns people have when it comes to technology use and demonstrate that technology is not something to be feared but can be beneficial and trusted if used responsibly.Balancing business benefits with responsible data use can be a challenge; but the implementation of appropriate controls when using Artificial Intelligence is the right thing to do. There's no doubting that the benefits of accessing huge volumes of data and being able to use machines to predict behaviour and outcomes can have a profound positive effect, from helping with the management of the COVID-19 response to the diagnosis of illnesses, improvements with innovation and productivity. However, the trustworthiness of AI systems is a key factor of adoption, and the consideration of the human impact is essential. Globally, laws and guidelines may apply to businesses where Artificial Intelligence tools are used.USING ARTIFICIAL INTELLIGENCE--THE GOOD, THE CHALLENGES, AND THE RIGHT WAY Prior to processing any personal data, whether in a trial environment or real, business should ensure that a record of processing is created in the prescribed legal format, which requires, amongst other things, a description of the purposes of the processing, the type of data and the lawful basis
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