| | December 20219As a global multi-tenant data centre platform provider, we bring together connected data communities to help customers adapt and address challenges associated with IT deployment, data localisation, AI development, exchange optimisation and Data Gravity on our pervasive data centre platform, PlatformDIGITAL®.Through a data-centric glocal architecture local copies of private, shared and public data sets can be integrated as part of decentralised workflows which originate and traverse across multiple internal and external platforms, with the ability to support policy enforcement controls, standardise security, real time analytics, and interactive cross-platform orchestration.As digital transformation continues to accelerate through 2022, CIOs will need to optimise Hybrid IT strategies and deliver truly glocal infrastructures.Data drives connected data communitiesBuilding glocal digital infrastructure enables competitive advantages with connected data communities: as CIOs rebuild and redistribute business application architectures to counter the effects of data gravity, the business will benefit from the creation of connected data communities unified by their common interest in the data. Because they are heavily connected to cloud applications, companies' on-premises environments and global networks can mirror the structure of the business ­ providing new ways to conceptualise business relationships around the data.An electric car manufacturer, for example, might store masses of design, testing, engineering and other data at the centre of an extended connected data community that also includes component manufacturers, outside engineering consultancies, state and federal safety regulators, battery manufacturers and others.Retailers will also benefit from connected data communities, as their increasingly omnichannel strategies require digital operations that produce masses of data ­ on customer preferences, click-through patterns, personalised buying recommendations, repeat purchases and so on. By bringing suppliers, manufacturers, advertisers, loyalty programme operators and other partners into the connected data community, those partners can work from shared data sets to develop critical new services.If you have one overriding goal for 2022, it should be to aim to eliminate the technological disconnect between on-premises and cloud infrastructure­ with glocal, hybrid IT environments that revolutionise the way your business creates and delivers value.With PlatformDIGITAL, Interxion is creating a glocal infrastructure that will benefit your entire business ecosystem as connected data communities drive previously unthinkable levels of collaboration, security and compliance, innovation and growth. It's a leap that more and more enterprises will be making as they pivot to the future of digital transformation with a data-first, hybrid IT.
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