| | November 201819CIOReview | | 19 AUGUST 2021GatorLeads allows creating reports designed to automatically generate leads based on certain criteria. Working in conjunction with it, GatorMail acts as an effective tool for inbound communication and helps orchestrate email and SMS delivery based on the customer's reaction to the website. GatorLeads tracks visitor's behaviour page by page on a website and gathers relevant data about customers such as job title, industry, and sends automated emails based on their behaviour. "We drive traffic to the website, record the recipient behaviour, and then push all the information back into NetSuite. This helps the client to know the content journey and the return on investment," mentions Lee Chadwick, CEO of Spotler.Feeding the AI engine with loads of information helps the platform make predictions about the click-through rates of sent emails and make suggestions in the email to improve the rate. In fact, the AI platform has mastered the art of sending automated and personalised mail to customers, with an average of about 9.5 billion emails on behalf of its clients. This is the magnitude of information that Spotler feeds into its AI engine that helps it to make its predictions. The third module of the GatorSuite is GatorWorkflow which allows clients to map and automate their business processes across multiple data points.Lastly, GatorSocial helps syndicate content into the social media channels such as Twitter, LinkedIn, Facebook, Instagram, and YouTube. Adding layers of functionalities such as monitoring and tracking websites, delivering dynamic content, and streamlining workflow, Spotler's GatorSuite works as an all-in-one marketing tool for all its clients. GatorSuite can also automatically reduce the frequency of emails that are not getting any response and send emails at a particular time. By offloading such complicated and tedious tasks to the machine, Spotler helps its clients save time and effort. To this, Chadwick adds, "If you have a sales and marketing team of eleven people, count our AI-driven platform as the twelfth man. An extra pair of hands to help you in all of your marketing campaigns."Further, Spotler's powerful marketing automation tool is accompanied by world-class services. The company connects its client's NetSuite to the GatorSuite, using a NetSuite certified connector which takes about two hours to establish the connection. Spotler also provides administrator and author training to its clients to use the platform as per their use case. Spotler has always been at the forefront of helping clients who struggle to leverage automation to their marketing platform. Walking its clients from start to finish to get the full benefits of the automation software has helped Spotler gain Trustpilot feedback from a legion of clients.The future looks bright for Spotler. Having carved a unique niche in the marketing automation landscape, Spotler, in the years to come, will enhance its AI toolkit and plans to begin a program--Pay for advertising--which will connect LinkedIn data and Google address and make these channels more effective. Spotler has also been working extensively on its ability to dynamically change website content according to the customer visiting the website. Such unique approaches will ultimately help marketers increase the chances of converting visitors into customers and generating higher revenues. If you have a sales and marketing team of eleven people, count our machine as the twelfth man. An extra pair of hands to help you in all of your marketing campaignsLee Chadwick
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