| | AUGUST 20216Gamification technology has witnessed widespread adoption across multiple markets, with its ability to offer an engaging new experience of performing originally cumbersome tasks. The need for effective gamification came back to the fore over the last 15 months as the COVID-19 pandemic, and the resulting transition to remote working has caused a severe dip in customer and employee engagement rates. And to capitalise on this rising opportunity, several industry sectors are implementing gamification in their offerings to boost the efficacy of their customer engagement strategies and gain the desired ROI. A prime example of this is the adoption of gamified features in corporate training offerings, which is a natural progression for gamification after proving its worth in the education space. Similarly, emerging gamification tools and services are changing how customers and workforces engage with each other and among themselves in the healthcare, finance, education, retail and other areas. Currently, as the business landscape continues its tech-driven evolution, leaders are driven to identify and decide on the most relevant technology solutions that are in line with their budgets and organisational objectives. To positively impact the entire spectrum of user experience and engagement, the need is to understand and envisage the right gamification technologies. The right implementation and support of the most appropriate solution will spell success in the long run. Leafing through this edition of CIOReview Europe will provide you with valuable insights and strategies to effectively support business leaders in assisting their clients in the most seamless and efficient way.Let us know your thoughts. EditorialGamified Experience, Amplified EngagementCopyright © 2021 ValleyMedia, Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.Email:sales@cioreview.comeditor@cioreview.commarketing@cioreview.com August - 23 - 2021, Vol 10, Issue - 19 (ISSN 2644-237X) Published by ValleyMedia, Inc.To subscribe to CIOReview EuropeVisit www.ciorevieweurope.com Editorial StaffAaron PierceCarolynn WaltersShirley FaithRussell ThomasVisualizersIssac GeorgeBrian Harding*Some of the Insights are based on the interviews with respective CIOs and CXOs to our editorial staffPaul John Managing Editoreditor@cioreview.comManaging EditorPaul JohnSalesStephen Thomasstephen.thomas@cioreview.com Dean Winchester
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